Guest Appearance: Latoya Cooper

When we talk about apparel in general terms, remember we’re talking about an industry with a market size of $368 billion in 2019 alone. Within that larger figure are a seemingly countless collection of niche markets and interests.

For example, did you know geek-themed apparel is a really big deal to a lot of people? It’s true! In fact, those who associate themselves and purchase geek themed apparel, wear the title of geek as a badge of honor!

By the summer of 2019, Disney’s run of movies based on Marvel Comics characters had made over 22 billion in ticket sales. This translates to a lot of people who love to buy things like geek-themed apparel. The average geek is spending over $100 a year on apparel specific to their interests. Some are spending several hundred dollars a year. That only covers apparel.

And within geek apparel, you can find entrepreneurs and creative minds creating clothing that hits even more specific notes. Do you know someone who loves geek culture, but they’re also an entrepreneur? Perhaps a veteran, as well? Where would you go to buy such specific items?

These are questions answered beautifully by our guest, Latoya Cooper from Chic Geek Apparel.

An entrepreneur, designer, baker, and even a veteran in the U.S. Navy, LaToya Cooper is a wonderful example of entrepreneurs who find very specific audiences for their ideas. In LaToya’s case, it involves her company, Geek Chic Apparel. While offering a number of different apparel pieces, LaToya has successfully run her brand for over 5 years by designing geeky apparel and more for those who also see themselves by such titles as veteran, entrepreneur, or even a clever combination of the two.

This is a thriving brand that will only continue to be successful because it understands that some people have very specific ideas of what they want in and on their clothing, which is as geek as it is chic.

The Ignite Your Business Radio Show is proud to welcome LaToya Cooper!