Megan Merid: Real Beauty Real Business
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About REALHER
After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.
After the birth of his daughter, Yarie, REALHER founder Bill Xiang started researching the best ways to raise a daughter. He was overwhelmed by the amount of information about how much society can affect a woman’s upbringing. Upon further investigation, he found that offering simple affirmations would help build confidence. Xiang, who already had a highly successful and extensive history developing innovative product for global masstige, prestige, and luxury brands alike, knew he was onto something. “I wanted to do whatever I could to make as much of a difference as possible, to help more women. I wanted to build a brand to inspire women to be independent, successful, and fulfilled.” It was this seed that sparked the idea of creating REALHER.
About Episode
The American cosmetic industry is truly a force to be reckoned with. With more than $50-billion in annual revenue, the success of brands like Maybelline and L’Oreal is staggering. However, many critics of the cosmetic industry would argue that not all profits are good profits.
As the presence of such critics might make one imagine, our beauty industry is fraught with controversy. A large segment of this controversy is brought on by the age demographic that major beauty brands serve. With nearly 80% of the market share belonging to teenagers, it’s easy to see why someone might be wary of the manner in which these products are marketed.
With Instagram posts highlighting some of these marketing tactics that say, “If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business.” No joke!
Megan Merid from REALHER Makeup has made it her life’s work to fight against these harmful stereotypes. With the birth of her daughter as a catalyst for her success, she has created a beauty empire dedicated to allowing women to explore their creativity while empowering them to love themselves while doing so.
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