Peter Amara: What Is The First Step In The Marketing Research Process?
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About Chosen Joe Coffee Company
Pete Amara is a co-founder of Chosen Joe Coffee Company, a veteran-owned handcrafted, fresh-roasted retail coffee company in Arlington, VA. Through shared vision with his partners, Pete’s leadership has helped moved the company from what started as a small idea in Afghanistan to the company it has evolved into today.
Pete has a Bachelor of Arts in Political Science and Economics from the University of Wisconsin – Whitewater in 1998, an MBA from Amberton University in 2010, and a Master of Arts in Procurement and Acquisitions Management from Webster University in 2012. Pete also graduated with his Ph.D. in Business Administration from Northcentral University in 2020.
Today, Pete’s purpose and passion are in social entrepreneurship opportunities, helping emerging entrepreneurs launch in their preferred markets through mentorship and cultivating trusted relationships.
Pete Amara is a co-founder of Chosen Joe Coffee Company, a veteran-owned handcrafted, fresh-roasted retail coffee company in Arlington, VA. Through shared vision with his partners, Pete’s leadership has helped moved the company from what started as a small idea in Afghanistan to the company it has evolved into today.
Pete has a Bachelor of Arts in Political Science and Economics from the University of Wisconsin – Whitewater in 1998, an MBA from Amberton University in 2010, and a Master of Arts in Procurement and Acquisitions Management from Webster University in 2012. Pete also graduated with his Ph.D. in Business Administration from Northcentral University in 2020.
Today, Pete’s purpose and passion are in social entrepreneurship opportunities, helping emerging entrepreneurs launch in their preferred markets through mentorship and cultivating trusted relationships.
About Episode
Even if you yourself don’t drink coffee, the odds are pretty good that virtually everyone around you does. In 2015 alone, we spent over 74 billion dollars on coffee here in the US alone. Imagine what the numbers are like for the industry on a global scale!
We like our coffee, is all we’re saying.
It would almost seem as though the world does not need more coffee shops, but that is not the case. One of the most interesting things to emerge in the past decade is the idea that any kind of retail shop be opened with a specific purpose in mind. The story behind our favorite local haunts has become almost as important to us as what we buy itself, including our favorite magical bean. We can basically pick and choose retailers that reflect our own personalities and beliefs.
To that end, if you’ve ever wanted to learn more about coffee shops opened by and for U.S. military veterans, you’re going to love who we’re talking about within this episode!
Resources and Important Links
Peter Amara – Book: A Happy Pocket Full of Money
Peter Amara – Book: A Happy Pocket Full of Money
How you can listen and access the show
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